Tuesday, May 4 at 10:45am
Smart Content is becoming a key enabler of the transition of Elsevier from content publisher to information solutions provider, providing the means for both better access and discovery of content as well as the production of data from content for new science and healthcare solutions. This presentation by Mirko Minnich will address a framework for understanding the types, sources and evolution of Smart Content, how Elsevier generates it, and how it impacts editorial, production and the user experience.
In addition, Minnich will describe the challenges Elsevier Health Sciences is facing in developing Smart Content driven solutions tailored for specific customer roles and tasks and how it is leveraging technologies like MarkLogic to address them.
